100%, Production,

Description

The video features a young Black man smiling on a grassy field on a sunny day. He is wearing a white t-shirt and dark pants. The video is promoting Nike's 'Future Movement' campaign. The man is speaking about his experience as a refugee. He is holding a basketball. The video also shows a picture of the man as a child. The setting shifts between outdoor fields and indoor studio environments. Visual effects include overlaid text and color grading to enhance the narrative of finding home through sport.