Triumph Motorcycles
Triumph Motorcycles automotive branding, high-octane films and global campaign production
Featured Triumph Motorcycles projects
This week's top Triumph Motorcycles projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Triumph Motorcycles · True Originals Never Settle
Triumph Motorcycles presents 'True Originals Never Settle,' a cinematic brand campaign that traces the path of a rider across diverse terrain. The film shifts between high-contrast black and white sequences and warm, sun-drenched desert vistas, emphasizing the connection between the machine and the environment. Produced with creative input from Drummond Central and production support by Mojave Productions, the work leans into a live-action technique to showcase the motorcycle's engineering and design. The edit integrates expansive aerial drone footage with intimate close-ups of technical components, maintaining a consistent focus on the mechanical legacy of the brand.
Triumph Motorcycles · True Originals Never Settle
Triumph Motorcycles presents 'True Originals Never Settle,' a cinematic video campaign that explores the intersection of machine and terrain. The film captures the essence of the riding experience across a variety of settings, ranging from expansive mountain forests to winding desert roads. The visual language leans into a contrast between moody, detailed black-and-white close-ups and vibrant, golden-hour live-action sequences. With creative direction by Drummond Central and representation by Nick Dean, the campaign utilizes drone footage and atmospheric VFX to emphasize the technical craftsmanship of the motorcycles in motion.
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