Shimano

13 projects·0 creatives·

Featured Shimano projects

This week's top Shimano projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Shimano · RC9

Shimano presents the RC9, a commercial campaign highlighting their high-performance cycling shoes through a series of dynamic product shots. The visuals lean into precision engineering, showcasing multiple colorways and the BOA dial closure system against clean studio backgrounds. The execution utilizes high-speed motion and abstract liquid fabric textures to emphasize aerodynamic forms. Frame48 handled the post-production and visual effects, integrating floating elements and dramatic lighting to define the technical details of the footwear.