Shimano
RC9
Brand
ProjectRC9
Date
May 2026
Description
Shimano presents the RC9, a high-performance cycling shoe showcased in this commercial video. The production focuses on the precision engineering of the footwear, highlighting aerodynamic silhouettes and the integration of BOA dial closures across the red, metallic blue, and white models. Utilizing dramatic lighting against clean studio backgrounds, the film incorporates abstract liquid fabric textures and floating elements to emphasize form. Post-production and VFX were managed by Frame48, employing a saturated aesthetic to bring the technical details of the product into focus.
Style
Horizontal, Commercial, Saturated, Clean
Techniques
Animation, VFX / visual effects
Industries
Sportswear
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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