Shimano
RC9
Brand
Date
May 2026
Description
Shimano presents the RC9, a commercial campaign highlighting their high-performance cycling shoes through a series of dynamic product shots. The visuals lean into precision engineering, showcasing multiple colorways and the BOA dial closure system against clean studio backgrounds. The execution utilizes high-speed motion and abstract liquid fabric textures to emphasize aerodynamic forms. Frame48 handled the post-production and visual effects, integrating floating elements and dramatic lighting to define the technical details of the footwear.
Style
Horizontal, Commercial, Saturated, Clean
Techniques
Animation, VFX / visual effects
Industries
Sportswear
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.