P&T Knitwear

P&T Knitwear · Brand Identity

The brand identity for P&T Knitwear is a comprehensive design system that bridges digital media and physical retail. Spearheaded by design studio Pràctica, the project establishes a cohesive visual language centered on a high-contrast palette of red, yellow, and black. By utilizing bold typography and clean, geometric color blocking, the system successfully unifies diverse touchpoints ranging from social media templates and motion graphics to storefront signage and custom merchandise. Photography by Casey Steffens and motion work by Dani Avila amplify the editorial feel of the brand, capturing the retail space’s architecture and the tactile nature of its book collection. The design leans into a minimalist aesthetic, ensuring that promotional assets remain structured and readable across both print and digital platforms. This identity balances a modern, graphic approach with the functional requirements of a versatile bookstore and event space.