Paralympics Australia

Paralympics Australia · Virtual Stadium – Metaverse Experience

Paralympics Australia expands its digital footprint with the Virtual Stadium, a metaverse-driven experience designed to elevate sports fundraising through interactive engagement. By shifting away from traditional donation touchpoints, the platform integrates immersive digital branding to connect supporters directly with the organisation's mission. The project features dynamic motion graphics and a distinct green color palette, blending interface design with curated video montages of Australian athletes in competition. The execution leans into graphic animation techniques to create a cinematic environment that brings the spirit of the games into a virtual space. Creative direction for this initiative was led by Kim Verbrugghe.