Olympus

Olympus · Brand Identity

The brand identity for Olympus is a comprehensive design system that bridges classical heritage with contemporary minimalist aesthetics. Developed through a collaborative effort, the project encompasses graphic design, architectural planning, and editorial output for a hospitality space. At the core of the identity is a restrained visual language featuring monochromatic blue tones, serif typography, and balanced negative space. The work integrates sculptural motifs and historical artifacts with modern screen print techniques and clean graphic layouts, creating a cohesive visual thread across digital and physical touchpoints. The system was realized by graphic design studio M35, with architectural design by George Livissianis and photography by Tom Ferguson. Web development services were provided by Liquid Protocol, ensuring the brand's aesthetic extends through its digital presence.