Datura

Datura · Brand Identity

Datura’s brand identity project, designed by Brand Brothers, establishes a cohesive visual language for the coffee producer. The system centres on precise vector geometry and a minimalist typographic hierarchy, utilizing bold lowercase logotypes alongside unique, crescent-shaped counterforms to anchor the brand signature. The project integrates a multi-panel layout across product packaging, including metallic canisters and matte-finish boxes. The graphic elements feature a diverse color palette and structured wireframe globe illustrations to distinguish coffee origins and processing methods, balancing corporate clarity with modern commercial design.