Tresemme

Vogue, Tresemme · Becky G

Vogue and Tresemme team up for this collaborative feature documenting Becky G’s experience at New York Fashion Week. The film follows the artist from behind-the-scenes preparations and hair styling sessions through to runway attendance, capturing the pace of the event. Channeling an editorial aesthetic, the footage moves between candid, observational moments and directed segments. The project employs a live-action technique with an analogue film quality, utilising golden hour light to frame the artist against the backdrop of New York City. Forager provided post-production and VFX services for the final assembly.