Zulu and Zephyr: Summer 24

Jan 2024

The Summer 24 campaign for Zulu and Zephyr explores a coastal aesthetic, focusing on the tactile quality of swimwear and leisurewear against a backdrop of tide-washed shorelines. Photographed by Ming Nomchong, the imagery leans into an editorial sensibility, balancing candid movement with carefully composed portraits. The project captures a series of sun-drenched moments along the water's edge, utilizing natural light and high-speed techniques to document the textures of wet fabric and sandy skin. By pairing film-inspired aesthetics with clean, minimalist framing, the collection highlights a palette of ribbed swimwear and relaxed apparel throughout the seaside setting.

Editorial, Vertical, Warm

Natural light

Sandy Beach

Advertising Campaign