Zulu and Zephyr

Jan 2024

The Summer 24 campaign for Zulu and Zephyr explores a coastal narrative through a series of sun-drenched editorials and lifestyle portraits. Captured by photographer Ming Nomchong, the imagery leans into a tactile, authentic aesthetic, utilising natural light and analogue film techniques to highlight the raw textures of sand, sea, and fabric. Spanning across beachside settings, the collection showcases a variety of swimwear and apparel pieces. The visual language remains consistent throughout, favouring a minimalist approach that emphasises movement, high-speed captures of ocean surf, and the interplay of warm, ambient lighting against a shoreline backdrop.

Editorial, Vertical, Warm

Natural light

Swimwear

Sandy Beach

Advertising Campaign