Zimmermann
Resort 25: Crush
Jan 2024
Zimmermann’s Resort 25 collection, titled Crush, presents a cinematic exploration of luxury fashion through a series of editorial and commercial visuals. Captured at the intersection of dusk and deep twilight, the campaign utilizes atmospheric lighting and natural environments to highlight the intricate textures of the garments. The project features voluminous ruffles, structured tailoring, and sheer fabrications that lean into a nostalgic and moody aesthetic. Photographer Benny Horne documents the collection across outdoor pool settings and architectural interiors, employing techniques like chiaroscuro lighting and analogue film to achieve a high-contrast, grain-rich finish. Under the creative direction of Emil Vrisakis and styled by Romy Frydman, the work emphasizes movement and material density, ranging from delicate lace to heavy leather layers. Videography by Andy Swartz adds a dynamic layer to the visual narrative, grounding the ornate apparel in ambient, dusk-heavy surroundings.
Horizontal, Editorial
Luxury Fashion Houses
Advertising Campaign
