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Zimmermann: Summer Swim

Date

Jan 2023

Description

Zimmermann’s Summer Swim campaign explores the intersection of high-end resort wear and nocturnal atmosphere. Captured by photographer Benny Horne, the series features model Cara Taylor across coastal settings, moving from hotel balconies to sandy beaches under the cover of darkness. The project leans into a cinematic aesthetic, utilizing flash photography and low-key lighting to emphasize the sculptural textures of crochet, lace, and patterned silk. With creative direction by Emil Vrisakis, the work maintains a high-contrast visual identity that shifts between editorial portraiture and commercial lifestyle documentation. Styling by Gabriele Hackworthy and Romy Frydman highlights a collection defined by voluminous silhouettes, intricate ruffles, and metallic jewelry. The production is rounded out with hair styling by James Rowe and casting by Anita Bitton.

Style

Horizontal, Moody, Editorial

Context

Advertising Campaign

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