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Zimmermann

Summer Swim
Date

Jan 2023

Description

Zimmermann’s Summer Swim collection finds an atmospheric rhythm in a series of nocturnal vignettes. Captured by photographer Benny Horne, the campaign leans into a moody aesthetic, trading traditional sun-drenched imagery for the high-contrast drama of a coastal night. Model Cara Taylor anchors the project, appearing across various shoreline and poolside settings that emphasize sculptural silhouettes and intricate textile details. Working with creative directors Justin Woo and Emil Vrisakis, the production explores a cinematic interplay of shadow and light. Fashion stylists Gabriele Hackworthy and Romy Frydman curate a palette of vibrant floral patterns and rich metallic knits, which catch ambient or directional flash lighting against dark, rhythmic waters. The series utilizes analogue film techniques to maintain a gritty, textured quality, resulting in a cohesive visual language that remains consistent across both editorial and commercial assets.

Style

Horizontal, Moody, Editorial

Industries

Luxury Fashion Houses

Context

Advertising Campaign

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