Zimmermann: Summer Swim

Jan 2021

Zimmermann’s Summer Swim campaign captures a series of sun-drenched coastal vignettes, centering on model Andreea Diaconu across a variety of resort wear looks. The production moves through open water on sailboats, sandy shorelines, and sun-drenched architectural settings, leaning into a cinematic and relaxed aesthetic. Through the lens of photographer Benny Horne, the campaign employs natural light and vintage film textures to achieve a warm, nostalgic atmosphere. The project features creative direction by Emil Vrisakis, with fashion styling executed by Gabriele Hackworthy and Romy Frydman. The editorial imagery and video sequence highlight intricate textile details—from patterned swimwear and botanical prints to lace maxi dresses—set against expansive marine horizons and golden hour lighting.

Horizontal, Warm, Editorial

Natural light

Sandy Beach

Advertising Campaign, Lookbook