Zimmermann
Summer Swim
Jan 2021
Zimmermann’s Summer Swim campaign captures a serene coastal aesthetic through a series of editorial vignettes. Shot by photographer Benny Horne, the project frames model Andreea Diaconu in a variety of resort-ready attire, from intricate lace maxi dresses to vibrant floral-printed swimwear, set against sun-drenched beaches, wooden boat decks, and tropical landscapes. The imagery leans into a warm, naturalistic color palette, utilizing golden hour light and the soft textures of sand, linen, and artisanal straw accessories to build a relaxed, high-end atmosphere. With creative direction by Justin Woo and Emil Vrisakis, the campaign emphasizes movement and architectural detail, often incorporating analogue-style film aesthetics to enhance the organic, coastal surroundings. Fashion styling is led by Gabriele Hackworthy and Romy Frydman, complemented by make-up from Jodie Boland and hair styling by Clara Leonard. The production was managed by Shades Of Grey.
Horizontal, Warm, Editorial
Natural light
Advertising Campaign, Lookbook
