Zimmermann: Summer Swim

Jan 2019

Zimmermann’s Summer Swim project is a sun-drenched fashion campaign that leans into a nostalgic, coastal aesthetic. Through a series of editorial images and a cinematic video, the campaign captures a relaxed holiday mood set against rustic wooden structures, lush tropical foliage, and turquoise waters. Photographer Benny Horne and director Justin Woo lean into analogue film techniques and warm, natural light to emphasize the rich textures of the resort wear collections. The imagery features model Birgit Kos, with styling by Gabriele Hackworthy and Romy Frydman, and creative direction from Emil Vrisakis. The campaign is further detailed by hair styling from Renya Xydis and makeup artistry by Jodie Boland.

Editorial, Horizontal, Warm

Natural light

House

Advertising Campaign