Zimmermann
Summer Swim
Jan 2019
Zimmermann’s Summer Swim campaign captures a sun-drenched, vacation-inspired narrative set against coastal and rustic backdrops. Featuring talent Birgit Kos, the project emphasizes the intricate textiles and layered ruffles characteristic of the brand’s resort wear, set within environments ranging from tropical cabins to sun-bleached wooden porches. Photographer Benny Horne utilises natural light and analogue film techniques to establish a warm, editorial mood. The visual identity of the project is grounded in rich, earthy textures and golden hour lighting, with styling by Gabriele Hackworthy and Romy Frydman that balances refined, patterned silhouettes with relaxed seaside elements. Creative direction was provided by Justin Woo and Emil Vrisakis, with casting by Anita Bitton, hair by Renya Xydis, and makeup by Jodie Boland.
Editorial, Horizontal, Warm
Natural light
Advertising Campaign
