Zimmermann: Spring RTW

Jan 2022

Zimmermann’s Spring RTW campaign channels a romantic, cinematic aesthetic through a series of editorial vignettes. The project captures model Giedre Dukauskaite in a selection of intricate floral dresses, ruffled silhouettes, and tailored separates, set against the backdrop of historic stone architecture and lush tropical foliage. Directed by Justin Woo with creative direction by Emil Vrisakis, the work leans into an elegant and painterly atmosphere. Photographer Benny Horne utilises natural light and analogue film techniques to highlight the textures of the collection against weathered balustrades and grand staircases. The styling by Gabriele Hackworthy and Romy Frydman balances voluminous, high-end garments with relaxed, structured tailoring, creating a sophisticated visual narrative across both film and still photography.

Editorial, Horizontal, Warm, Clean

Natural light

Advertising Campaign