Zimmermann

Jan 2022

Zimmermann’s Spring Ready-to-Wear campaign captures the essence of the collection through a series of sun-drenched, architectural vignettes. Shot by photographer Benny Horne, the campaign features Giedre Dukauskaite in a variety of ornate outdoor settings, ranging from historic stone terraces to rustic balustrades. The imagery leans into a clean, editorial aesthetic that prioritizes the interplay between intricate textile textures—such as layered tulle, delicate lace, and voluminous ruffles—and the weathered materiality of the stone architecture. The project reflects a collaborative vision led by creative directors Justin Woo and Emil Vrisakis. The sophisticated styling, executed by Romy Frydman and Gabriele Hackworthy, anchors the collection’s floral motifs and structured tailoring within a warm, natural light-focused narrative. Casting by Anita Bitton and production by Anna Zantiotis Productions complete the team, resulting in a cohesive visual language that emphasizes both movement and poise.

Editorial, Horizontal, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign