Zimmermann: Spring RTW

Jan 2021

Zimmermann’s Spring RTW campaign captures the collection through a coastal lens, featuring model Liya Kebede across an expansive series of outdoor editorials and film spots. The project leans into an ethereal, travel-focused narrative, set against rugged shorelines, sun-drenched grassy meadows, and rocky oceanic terrain. Photographed by Benny Horne with creative direction from Emil Vrisakis, the imagery and video content highlight the intricate textures of the garments—ranging from voluminous silk dresses to tailored blazers—using consistent natural light and golden hour warmth. Directorial work by Justin Woo, supported by cinematography from Andy Swartz, further emphasizes the collection’s floral and botanical motifs. The production is rounded out by fashion styling from Gabriele Hackworthy and Romy Frydman, make-up by Jodie Boland, and hair by Clara Leonard, all working to maintain a polished, editorial aesthetic throughout the seasonal campaign.

Editorial, Horizontal, Warm

Natural light

Advertising Campaign