Zimmermann

Jan 2021

Zimmermann’s Spring RTW campaign captures an evocative travel narrative, positioning the collection against rugged coastal landscapes. Photographed by Benny Horne, the imagery features model Liya Kebede across a series of sun-drenched settings, ranging from rocky shorelines to dry, golden-hued meadows. The project leans into an editorial aesthetic, utilizing soft, natural light and occasional analogue film techniques to highlight the intricate textures of the brand's floral prints, ruffles, and sheer fabrics. Creative direction for the campaign was provided by Justin Woo and Emil Vrisakis. The visual language is defined by a warmth and spontaneity, with styling by Gabriele Hackworthy and Romy Frydman emphasizing the movement of the garments against the windswept environments. Complementary artistry from make-up artist Jodie Boland and hairstylist Clara Leonard completes the look, while videographer Andy Swartz provides motion work that anchors the collection in its expansive, outdoor context.

Editorial, Horizontal, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign