Zimmermann: Spring RTW

Brand

Zimmermann

Date

Jan 2020

Description

Zimmermann’s Spring Ready-to-Wear campaign captures the collection against the raw, volatile backdrop of a rocky coastline. Photographed by Benny Horne and featuring model Faretta, the project leans into an editorial aesthetic that contrasts the intricate, fluid textiles of the garments with the stark geometry of volcanic basalt formations and crashing surf. Creative director Emil Vrisakis frames the collection within a series of images and a campaign video that utilize natural light to emphasize fabric detail and coastal movement. Fashion stylists Romy Frydman and Gabriele Hackworthy curate a diverse range of looks, moving between structured tailoring and ornate lace, while hair by Renya Xydis and makeup by Jodie Boland maintain a clean, atmospheric finish. The production employs natural light throughout, grounding the high-fashion designs in an earthy, outdoor environment.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Rocky Coast

Context

Lookbook