Zimmermann’s Spring RTW campaign channels an effortless, sun-drenched aesthetic, blending high-fashion editorial sensibilities with raw, documentary-style imagery. Photographed by Benny Horne, the campaign features model Giedre Dukauskaite moving through sun-soaked historic streets and rustic, distressed interiors that emphasize texture and natural light. Creative direction by Emil Vrisakis anchors the collection’s focus on intricate textile work, ruffled silhouettes, and complex patterns.
The project incorporates both still editorial photography and film, utilizing an analogue film aesthetic that leans into a warm, golden-hour palette. Styled by Romy Frydman and Gabriele Hackworthy, the wardrobe highlights the brand's signature detailing—from sheer lace and embroidery to structured tailoring—set against the backdrop of colonial architecture and urban coastal landscapes. The campaign also includes a cinematic runway presentation directed by Justin Woo, maintaining the collection's refined, organic atmosphere.
