Zimmermann: Resort Swim

Jan 2024

Zimmermann’s Resort Swim campaign captures the essence of sun-drenched leisure through a series of editorial and commercial visuals. Shot on location against rugged coastal landscapes, the project features a collection of swimwear and resort-ready attire, including intricate floral prints, delicate lace cover-ups, and vibrant silk kaftans. The imagery and accompanying campaign video lean into a warm, polished aesthetic. By utilizing the textures of volcanic rock and open ocean waters, the compositions highlight the fluid movement of fabrics in the sea breeze. Key techniques include natural light photography and analogue film, ensuring a bright, clean look that emphasizes the collection’s detailed construction and gold jewellery accents.

Horizontal, Warm, Editorial

Natural light

Advertising Campaign