Zimmermann

Jan 2024

Zimmermann’s Resort Swim collection is brought to life through a series of sun-drenched visuals that capture a sophisticated, leisure-focused aesthetic. Photographed by Justin Woo, who also serves as the project’s creative director, the campaign frames the luxury fashion label’s seasonal pieces against rugged coastal backdrops and open ocean vistas. The imagery leans into a polished, editorial look, utilizing natural light to highlight intricate floral prints, delicate lace textures, and the fluid movement of silk and linen silhouettes. The collection—ranging from ruffled one-piece swimsuits to structured kaftans and midi dresses—is staged within rocky, outdoor environments that emphasize a warm, organic palette. Stylistically, the project maintains a clean, high-contrast visual language, with several frames incorporating analogue film techniques to lend a tactile, timeless quality to the coastal setting.

Horizontal, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign