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Zimmermann: Resort Swim

Date

Jan 2022

Description

Zimmermann’s Resort Swim campaign captures the essence of coastal leisure through a series of sun-drenched visuals. Centered on model Isilda Moreira, the project utilises the rugged topography of rocky shorelines and clear ocean waters to frame the collection’s vibrant floral motifs and textured knitwear. Creative direction by Emil Vrisakis shapes an aesthetic that prioritises warm, natural light and organic settings. The execution relies on authentic outdoor environments, leveraging golden hour illumination and clean, minimalist compositions. Fashion stylists Romy Frydman and Gabriele Hackworthy curate a polished yet relaxed look, complemented by the live-action technique seen in the accompanying film. Cinematography by Benny Horne, who also provides photography, maintains visual consistency across the campaign, supported by hair styling from Vi Sapyyapy and make-up by Jodie Boland.

Style

Horizontal, Warm, Commercial

Techniques

Natural light

Context

Advertising Campaign

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