Zimmermann

Jan 2021

Zimmermann’s Resort Swim campaign captures an effortless coastal narrative, featuring talent Irina Shayk set against sun-drenched Mediterranean architecture and rocky shorelines. Photographed by Benny Horne, the imagery leans into editorial aesthetics, prioritising warm, golden tones and the organic textures of the collection’s ruffled silhouettes and intricate prints. The project was realised under the creative direction of Justin Woo and Emil Vrisakis. The shoot prioritises natural light and a clean, analogue-film feel to highlight the interplay between the sophisticated lace and linen garments and their rugged surroundings. Styling is handled by Gabriele Hackworthy and Romy Frydman, with hair by Neil Moodie and makeup by Benjamin Puckey.

Editorial, Horizontal, Warm

Natural light

Advertising Campaign