Zimmermann

Jan 2020

Zimmermann’s Resort Swim campaign captures the essence of coastal luxury through a series of sun-drenched images set against dramatic rocky shorelines and open water. Photographer Benny Horne employs a clean, warm aesthetic to highlight the intricate textures of the collection, ranging from embroidered floral dresses to patterned swimwear and sheer resort layering. The imagery channels a classic nautical mood, often utilizing wooden sailboats and coastal architectural elements to frame the subjects. The project benefits from the creative direction of Justin Woo and Emil Vrisakis, with fashion styling by Romy Frydman and Gabriele Hackworthy. The production leans into a natural, light-filled look, frequently captured on analogue film to enhance the organic, breezy atmosphere. Featuring talent Grace Elizabeth and Abby Champion, the campaign relies on natural light and coastal settings to showcase the brand's seasonal silhouettes, with grooming led by hairstylist Renya Xydis and makeup artist Jodie Boland.

Horizontal, Warm, Clean, Editorial

Natural light

Swimwear

Advertising Campaign