Zimmermann: Resort Swim

Jan 2020

Zimmermann’s Resort Swim campaign captures a sun-drenched coastal narrative, set against a backdrop of rocky sea stacks, turquoise waters, and classic wooden sailboats. The fashion imagery and accompanying video lean into a clean, nautical aesthetic, highlighting the intricate floral patterns and lace textures of the collection. Photographer Benny Horne frames the series using natural light to evoke a warm, summer atmosphere. The campaign features models Grace Elizabeth and Abby Champion, with creative direction by Emil Vrisakis and fashion styling by Romy Frydman. The production emphasizes a cohesive resort mood through detailed styling, assisted by hairstylist Renya Xydis and makeup artist Jodie Boland.

Horizontal, Warm, Clean, Editorial

Natural light

Advertising Campaign