Zimmermann: Resort Swim

Jan 2019

Zimmermann’s Resort Swim campaign captures the essence of coastal escapism through a series of sun-drenched editorials and a cinematic fashion film. Directed by Justin Woo and lensed by photographer Benny Horne, the project leans into a warm, natural aesthetic that highlights the intricate textures of the brand’s swimwear and resort wear collections. Featuring talent Julia Van Os and Madison Headrick, the campaign utilizes an analogue film style to ground the imagery in an authentic, lived-in atmosphere. Set against diverse maritime backdrops—ranging from rocky coastlines and pebble beaches to wooden boat decks and Mediterranean-inspired terraces—the work maintains a clean, editorial polish throughout. Creative direction by Emil Vrisakis provides a cohesive narrative thread, supported by fashion styling from Romy Frydman and Gabriele Hackworthy, hair by Renya Xydis, and make-up by Jodie Boland.

Editorial, Horizontal, Warm, Clean

Natural light, Analogue / film

Advertising Campaign