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Zimmermann: Resort RTW

Date

Jan 2024

Description

Zimmermann’s Resort RTW campaign channels a sun-drenched, Mediterranean aesthetic, captured through a series of editorials and a fashion film. The collection leans into an outdoor, coastal narrative, set against weathered stone architecture, whitewashed stucco walls, and expansive ocean vistas that provide a backdrop for the brand's signature fluid fabrics and intricate tailoring. Photographer Benny Horne and director Justin Woo highlight the collection's botanical prints, delicate lacework, and structured silhouettes, with Barbara Valente serving as the lead talent. The production relies on warm, natural light and often utilizes analogue film techniques to create a textured, timeless feel across the campaign's diverse European streetscapes and terraced settings.

Style

Editorial, Horizontal, Warm

Techniques

Natural light

Context

Advertising Campaign

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