Zimmermann: Resort RTW

Brand

Zimmermann

Date

Jan 2023

Description

Zimmermann’s Resort Ready-to-Wear campaign captures the essence of coastal sophistication, set against the backdrop of Mediterranean-inspired architecture and serene shorelines. Featuring talent Grace Elizabeth, the collection leans into a polished, editorial aesthetic that juxtaposes vibrant floral prints and intricate lace textures with the rough, weathered surfaces of stone piers and seaside cliffs. Photographer Benny Horne utilises natural light and analogue film techniques to create an effortless, warm-toned atmosphere. The campaign imagery, complemented by the cinematography of Justin Woo in the accompanying fashion film, showcases a range of silhouettes from voluminous patterned dresses to nautical-inspired ensembles. Creative direction by Emil Vrisakis ties the vision together, supported by fashion styling from Romy Frydman and Gabriele Hackworthy, hair by James Rowe, and makeup by Jodie Boland.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign