Zimmermann

Jan 2022

Zimmermann’s Resort Ready-to-Wear campaign captures the essence of coastal escapism, set against the backdrop of a Mediterranean harbour. Photographed by Benny Horne, the project leans into a warm, sun-drenched aesthetic that complements the collection’s focus on intricate textiles, voluminous silhouettes, and artisanal details. The editorial series features model Anna Ewers in various outdoor settings, from cobblestone streets to rustic stone terraces, utilising natural light to define the textures of crochet, lace, and denim. With creative direction by Justin Woo and Emil Vrisakis, the campaign blends commercial clarity with an editorial sensibility. The styling, led by Gabriele Hackworthy and Romy Frydman, integrates accessories like woven straw bags and structured tailoring to refine the resort narrative. The production, managed by Anna Zantiotis Productions, rounds out a polished visual language that relies on analogue film techniques and an earthy, golden-hour palette to evoke an aspirational seaside lifestyle.

Editorial, Horizontal, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign