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Zimmermann: Resort RTW

Date

Jan 2020

Description

Zimmermann’s Resort RTW campaign presents an evocative exploration of classic luxury resort style, captured against the serene backdrop of Lake Como. Photographed by Benny Horne and featuring talent Grace Elizabeth, the project leans into a sun-drenched, aspirational aesthetic that prioritizes intricate textile details—from delicate lace and cascading ruffles to voluminous sheer sleeves. The visual narrative, developed under the guidance of creative director Emil Vrisakis, synthesizes stills and moving image work. The campaign utilizes a warm colour palette and natural light to highlight the collection's textures against historic stone architecture and tranquil waters. Complementary film-based techniques, including Super 8 footage and documentary-style behind-the-scenes sequences, introduce a nostalgic and cinematic dimension to the fashion editorial series. The production was brought to life through the styling efforts of Romy Frydman and Gabriele Hackworthy, with grooming by hairstylist James Rowe and makeup artist Jodie Boland. Supporting the creative vision, the project involved casting director Anita Bitton and production by Anna Zantiotis Productions, with videography contributions by Andy Swartz and directorial input from Justin Woo.

Style

Horizontal, Warm

Techniques

Natural light

Context

Advertising Campaign

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