Zimmermann: Fall RTW

Jan 2021

Zimmermann’s Fall RTW campaign explores a cinematic narrative set against the historic backdrop of Venice. Featuring talent Anna Ewers, the project leans into a moody, atmospheric aesthetic, utilizing natural light and the low-key chiaroscuro technique to emphasize the intricate textures and rich palettes of the collection. The imagery transitions between ornate, wood-paneled interiors and the sprawling, dark public spaces of the city. Photographer Benny Horne captures the seasonal pieces—ranging from voluminous tulle gowns to structured suiting—with an editorial focus on environmental storytelling. The campaign, which features creative direction from Emil Vrisakis and Justin Woo, relies on analogue film techniques to ground the styling by Romy Frydman and Gabriele Hackworthy. Additional production support was provided by Anna Zantiotis Productions, with casting by Anita Bitton.

Horizontal, Editorial, Warm

Analogue / film

Advertising Campaign