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Zimmermann

Fall RTW
ProjectFall RTW
Date

Jan 2021

Description

Zimmermann’s Fall RTW campaign offers a sophisticated exploration of texture and mood, captured through an atmospheric, cinematic lens. Set against the historic backdrop of canals and ornate neoclassical architecture at twilight, the editorial project leans into a warm, low-key chiaroscuro aesthetic that highlights the intricate details of the collection. Each frame prioritizes rich fabric textures, ranging from delicate lace and tulle to structured tailoring, set within intimate, wood-paneled interiors and quiet outdoor settings. Photographer Benny Horne anchors the visual narrative, with creative direction provided by Justin Woo and Emil Vrisakis. The campaign features talent Anna Ewers, whose positioning across varied environments—from historic stone bridges to vintage-inspired hotel rooms—emphasizes the versatility of the apparel. Styling by Romy Frydman and Gabriele Hackworthy, paired with detailed hair by Vi Sapyyapy and makeup by Vanessa Bellini, completes the polished, editorial composition.

Style

Horizontal, Editorial, Warm

Industries

Luxury Fashion Houses

Context

Advertising Campaign

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