Zimmermann

Jan 2020

Zimmermann’s Fall Ready-to-Wear campaign captures a serene, pastoral aesthetic, grounding the collection in a series of outdoor landscapes. Featuring talent Julia Stegner, the imagery leans into a nostalgic mood, set against coastal cliffs, wildflower meadows, and rustic architectural elements. Photography by Benny Horne highlights the intricate textures of the garments—from layered chiffon and delicate lace to heavy shearling and metallic wraps—using warm, golden-hour natural light to bridge the relationship between the apparel and the natural environment. Fashion styling by Gabriele Hackworthy and Romy Frydman emphasizes form and detail, with makeup artistry by Shaun Thomas Gibson. The project features creative direction from Justin Woo and Emil Vrisakis, with production by Shades Of Grey. Shot largely on analogue film, the editorial series maintains a consistent, warm-toned visual language throughout its outdoor locations.

Editorial, Horizontal, Warm, Golden Hour

Natural light

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