Zimmermann’s Fall RTW campaign explores an idyllic, pastoral aesthetic through a series of editorial images and cinematic shorts. Featuring talent Julia Stegner, the project captures the collection against coastal cliffs, sun-drenched wildflower meadows, and rustic rural landscapes. The visual language leans into a nostalgic, warm atmosphere, with soft golden-hour lighting and analogue film techniques that highlight the intricate lace, ruffle, and knit textures of the garments.
The creative direction, led by Emil Vrisakis, balances this organic outdoor narrative with professional studio interview segments. The photography by Benny Horne and styling by Gabriele Hackworthy and Romy Frydman emphasize form and movement, while hair and make-up artistry by Shaun Thomas Gibson maintains a consistent, refined look across the varied environments. Production was managed by Shades Of Grey, with additional video production by Justin Woo and Andy Swartz.
