Zimmermann: Fall RTW

Jan 2019

Zimmermann’s Fall RTW campaign leans into a pastoral, heritage aesthetic, grounding the collection’s intricate lace, ruffled silhouettes, and layered knits within rustic European stone architecture and sun-drenched meadows. Photographed by Benny Horne, the imagery employs a warm color palette and natural light to emphasize the rich, tactile details of the garments. The project blends editorial portraiture with cinematic film, capturing a nostalgic, earthy atmosphere that feels both historic and contemporary. Creative direction by Emil Vrisakis shapes the cohesive look, while talent Birgit Kos and Margot Robbie move through settings ranging from cobblestone alleyways to sprawling wild fields. The styling, executed by Romy Frydman and Gabriele Hackworthy, highlights the collection’s floral motifs and structured tailoring. Technical touches, including the use of analogue film and golden hour lighting, maintain a raw and organic finish across the campaign's diverse media assets.

Editorial, Horizontal, Warm

Natural light

Advertising Campaign