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  • ·Don’t Settle for Meh ft Jason & Kylie Kelce, Gordon Ramsay, Christian McCaffrey and more (Super Bowl Ad)

YouTube TV

Don’t Settle for Meh ft Jason & Kylie Kelce, Gordon Ramsay, Christian McCaffrey and more (Super Bowl Ad)
Brand
YouTube TV
ProjectDon’t Settle for Meh ft Jason & Kylie Kelce, Gordon Ramsay, Christian McCaffrey and more (Super Bowl Ad)
Date

Apr 2026

Description

YouTube TV tackles the viewing experience in this Super Bowl spot, Don’t Settle for Meh. The campaign features a roster of talent including Jason and Kylie Kelce, Gordon Ramsay, and Christian McCaffrey, who offer comedic commentary on the frustrations of traditional television setups. The creative leans into a cinematic aesthetic, utilizing warm, polished indoor lighting to ground the domestic interior settings. The project prioritizes a clean, live-action technique to highlight the service's features, moving away from standard advertising tropes to focus on the contrast between cable and streaming capabilities. Sound design for the spot was handled by Heavy Duty Projects.

Style

Horizontal, Cinematic, Clean

Industries

Streaming Platforms

Color
Navy
Jet Black
Background

Living Room

Context

TVC / TV Commercial

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