YouTube: Michelle Phan
Brand
Date
Apr 2023
Description
YouTube presents a series of beauty tutorials featuring influencer Michelle Phan. The content focuses on cosmetic application, guiding viewers through diverse styles ranging from natural everyday aesthetics to more intricate, dramatic evening looks. Developed by agency Odysseus Arms, the project leans into a live-action technique to capture technical demonstrations of skincare and makeup. Shot with a vertical format, the production prioritizes a direct-to-camera approach that maintains an instructional lifestyle tone throughout.
Style
Lifestyle, Vertical, Commercial
Industries
Context
Social Media / Short Form Video
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