Yo-Chi presents 'Floating,' a promotional video campaign designed to showcase the brand’s frozen yogurt products. The work leans into a playful, minimalist visual language, utilizing a distinct split-screen composition that contrasts utilitarian brand signage with the product itself.
Developed by Born Agency, the project features a live-action technique that frames the yogurt against an illustrative, stylized backdrop. The creative execution emphasizes a crisp, clean aesthetic through bright lighting and intentional product placement.
