Yeoian Huang: Brand Identity

Aug 2025

The brand identity for Yeoian Huang manifests as a cohesive suite of music packaging and collateral, defined by a rigorous monochrome palette and experimental typography. Executed by Sandwich, the project centers on a series of clean, minimalist graphic layouts that integrate high-contrast, black-and-white photographic insets with precise geometric line art. Across both the compact disc and printed booklets, the design employs a structured grid system and bold sans-serif lettering to articulate the visual language of the project. The compositions, which frequently feature stark negative space, are captured in top-down, high-angle shots that emphasize tactile paper textures and hard-light shadow play.

Clean, Minimalist

Typography

Website / Web