Yeoian Huang

Aug 2025

The brand identity for Yeoian Huang is a minimalist music packaging project characterized by a strict monochrome palette and precision-focused typography. Developed by Sandwich, the work centers on a series of tactile collateral, including compact discs and printed lyric booklets, that leverage high-contrast geometric patterns and stark layout grids. The visual execution relies on editorial design sensibilities, incorporating photographic insets alongside sharp sans-serif lettering. Each piece—from the CD jewel cases to the paper assets—is presented with a focus on negative space and clean graphic arrangement, utilizing natural light and hard shadow casting to define the project’s structured aesthetic.

Clean, Minimalist

Typography

Website / Web