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Yamba: Yamba Boutique

Brand
Date

Oct 2023

Description

Yamba Boutique explores the intersection of heritage branding and contemporary retail environments. The project, led by creative studio Proportion, centers on an identity design anchored by a custom embossed plaque featuring ornate, badge-inspired iconography and high-contrast metalwork. Inside the storefront, Proportion continues the visual narrative by pairing raw architectural elements with refined finishes. The retail space balances vertical wood-slat surfaces, exposed brick, and ceramic tiling against integrated greenery and warm, ambient lighting to create a cohesive commercial aesthetic.

Style

Commercial

Techniques

Soft Light

Context

Advertising Campaign

Associated creatives

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