World: Unwrapped
Brand
Date
Dec 2024
Description
World's 'Unwrapped' campaign for their digital platform showcases a series of humorous personal data statistics. Developed in collaboration with agency adam&eveBERLIN, the project leans into minimalist design, utilizing a vertical format tailored for mobile consumption. The execution relies on motion graphics and bold typography to present UI-centric storytelling. By pairing vibrant gradient backgrounds with rhythmic, side-by-side screen transitions, the work focuses on the intersection of digital platforms and data visualization.
Style
Vertical, Commercial, Minimalist
Techniques
Typography, Motion Graphics
Industries
Background
Gradient
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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