World
Unwrapped
Brand
ProjectUnwrapped
Date
Dec 2024
Description
The Unwrapped campaign for World showcases the brand's digital interface through a series of rhythmic, vertical smartphone mockups. Developed by agency adam&eveBERLIN, the project leans into minimalist design, using bold typography and multi-colored gradients to frame humorous, personal data insights. Designed for mobile platforms, the motion graphics highlight the UI's clarity and visual personality. The project eschews traditional human subjects, focusing instead on the kinetic energy of its data-driven storytelling.
Style
Vertical, Commercial, Minimalist
Techniques
Typography, Motion Graphics
Industries
Apps & Digital Platforms
Background
Gradient
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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