World's 'Unwrapped' campaign for their digital platform showcases a series of humorous personal data statistics. Developed in collaboration with agency adam&eveBERLIN, the project leans into minimalist design, utilizing a vertical format tailored for mobile consumption.
The execution relies on motion graphics and bold typography to present UI-centric storytelling. By pairing vibrant gradient backgrounds with rhythmic, side-by-side screen transitions, the work focuses on the intersection of digital platforms and data visualization.
