Worcestershire County Council
Suicide Prevention Campaign
ProjectSuicide Prevention Campaign
Date
Feb 2025
Description
Worcestershire County Council addresses mental health in this public awareness campaign featuring Team GB athlete Delicious Orie. The project leans into a documentary-style approach, utilizing direct-to-camera confessionals alongside training sequences set within a local gym. The visual execution incorporates desaturated color grading and blue-toned split-screen frames, complemented by archival-style film framing techniques. Agency partner AdSmart from Sky provided creative development for the live-action production, focusing on the athlete’s personal perspective on suicide prevention.
Style
Documentary, Horizontal, Desaturated
Industries
Public Awareness
Color
Pure White
Navy
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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