Wooyoungmi

Aug 2026

For the Wooyoungmi Fall/Winter 2026 campaign, the brand leans into a masterclass of structural elegance and raw materiality. Captured against the desolate beauty of an arid coastal landscape and crumbling industrial facades, the imagery feels deeply intentional, stripping away artifice to place the focus squarely on the craftsmanship of the collection. Under the vision of creative director Ben Reardon and the sharp eye of director and photographer Alasdair McLellan, the campaign employs a live-action technique that prioritizes natural light to articulate the depth of the garments. The styling, helmed by fashion editor Nicco Torelli, creates a compelling tension between classic tailoring and contemporary texture, where fur-trimmed collars and tweed blazers meet high-contrast color palettes of deep burgundy, mustard yellow, and muted browns. Models Adrian Timmermanns, Ella Dalton, and Max Stenzel inhabit these spaces with an editorial poise that elevates the high-end apparel beyond simple presentation. With hair by Kim Rance, makeup by Lynsey Alexander, and casting by Shelley Durkan, the project succeeds as a refined piece of visual storytelling. The resulting aesthetic is one of cinematic minimalism, utilizing the interplay between the weathered, earthy environments and the polished nature of the clothing to define a sophisticated, forward-looking identity for the house of Wooyoungmi while maintaining a cohesive and disciplined narrative focus throughout the series.

Editorial, Lifestyle

Live-action Technique

Fashion