Wonderful Pistachios

Ice Breaker

Brand

Date

May 2026

Description

Wonderful Pistachios presents Ice Breaker, a humorous commercial spot set within a gym locker room. The narrative centers on a man encased in a block of ice, intended to curb his snack cravings until a football player arrives with a solution. The production, handled by Dummy Films, employs a live-action technique to contrast the athlete's routine with the exaggerated locker room scenario. The aesthetic leans into a clean, bright visual identity consistent with the brand's healthy snacking focus. Post-production and visual effects were managed by Max Cooper and Company 3, with editorial work by Arcade Edit and creative oversight provided by Wonderful Agency.

Style

Humorous, Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Background

Gym

Context

TVC / TV Commercial