H&M
women
Brand
Projectwomen
Date
Sep 2026
Description
H&M presents a series of portraits for its women’s campaign, captured by photographer Olivia Frølich. The project focuses on contemporary casual outerwear and layered tailoring, featuring model Sydney Stabreit across a range of studio compositions. The imagery utilizes a clean aesthetic, set against a consistent white seamless backdrop. With a blend of monochrome and color photography, the editorial series leans into a minimal style. Techniques like analogue film and natural light are employed to emphasize garment texture and a relaxed, candid approach to high street fashion portraiture.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Lookbook
Associated creatives
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