Whiskas

Purradise

Brand

Date

Jan 2025

Description

Whiskas introduces Purradise, a multi-platform commercial project that pivots from a grounded domestic setting into a surreal, imaginative landscape. The narrative transitions from a brightly lit kitchen into a vibrant world defined by playful pink and purple CGI environments, including whimsical locations such as Gravy Lake and Aroma Island. Developed by AMV BBDO with production led by Blink, the project utilizes a hybrid approach to visual storytelling. By combining live-action techniques with detailed 3D render and CGI elements, the campaign creates a distinct visual language supported by immersive sound design from King Lear.

Style

Horizontal, Commercial, playful, Warm

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Pure White

Medium Grey

Background

Kitchen

Context