Whiskas: Purradise
Brand
Date
Jan 2025
Description
Whiskas introduces Purradise, a commercial campaign that transitions from a domestic setting into an imaginative fantasy world. The film opens in a brightly lit kitchen, establishing a connection between owner and cat before shifting into a vibrant landscape defined by its pink and purple palette. Developed by AMV BBDO with production and post-production by Blink and Blinkink, the work incorporates a blend of live-action pet care and 3D render / CGI animation. The sound design by King Lear supports the narrative journey through whimsical locations such as Gravy Lake and Aroma Island.
Style
Horizontal, Commercial, playful, Warm
Techniques
3D render / CGI
Industries
Color
Pure White
Medium Grey
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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