West Sussex County Council
Fostering
ProjectFostering
Date
Feb 2025
Description
West Sussex County Council highlights the impact of community support in this fostering campaign. The production features a series of domestic scenes, including family dining and outdoor coastal activities, to illustrate the environments provided by foster care. The film utilizes a documentary-style approach, leaning into natural light and live-action techniques to emphasize the relationships between caregivers and children. Agency partners AdSmart from Sky lead the creative execution, focusing on themes of life skills and supportive home environments.
Style
Documentary, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Public Awareness
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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