West Sussex County Council: Fostering
Date
Feb 2025
Description
West Sussex County Council launches a new public awareness campaign for fostering, highlighting the realities of supportive home environments. The project focuses on domestic narratives, including family dining and outdoor engagement near the coast, to communicate the impact of care. Produced by AdSmart from Sky, the campaign uses a documentary-style, live-action technique. The visual approach utilizes natural light and clean composition to emphasize supportive community relationships and life skills.
Style
Documentary, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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