WeatherTech

Feb 2025

WeatherTech’s 30-second spot, 'Whatever Comes Your Way,' marks the brand's appearance at the 2025 Big Game. The commercial centers on a group of energetic elderly women piloting a classic convertible along a coastal route, interspersed with high-octane sequences featuring modified trucks and spirited group movement. Produced by Supply&Demand with creative direction from Pinnacle Advertising, the project balances humor with action to highlight the utility of WeatherTech’s automotive accessories. The production utilizes live-action technique and dynamic camera angles to maintain a polished, warm aesthetic. Post-production and visual effects were managed by Cutters Studios and Flavor, while the audio landscape was crafted by Another Country.

Horizontal, Commercial, Action, Warm, Polished

Luxury Automotive

Street

TVC / TV Commercial