Wear Nala: Dynamo

Jan 2024

Wear Nala introduces its latest project, Dynamo, a lingerie and underwear campaign that positions athletic apparel within an industrial gym setting. The editorial shoot channels a distinct juxtaposition between mature models and the rigorous environment of gymnastics equipment, using a cool, desaturated color palette to maintain a clean aesthetic. Captured by Visie Admin, the imagery leans into a moody, cinematic tone through the use of soft natural light. The campaign features talent represented by Silver Fox, with models styled in neutral and vibrant red sets alongside textured hosiery and accessories. The project blends documentary-style framing with commercial staging, emphasizing the presence of the models against the geometric backdrop of balance beams and blue mat floors.

Vertical, Clean

Gym

Advertising Campaign