Wealthsimple
It’s Over
Brand
ProjectIt’s Over
Date
Jun 2026
Description
Wealthsimple explores the mundane realities of traditional banking in its campaign, 'It’s Over.' Through a series of observational vignettes, the film highlights the daily interactions within a bustling branch office, from counter service to the placement of signage in waiting areas. Produced by Epoch Films with production service by Solent Film, the project leans into a live-action technique with a clean, cinematic aesthetic. Post-production and VFX were handled by Blacksmith, while the audio landscape was shaped by Ballad. The work prioritizes realistic office interiors and candid character interactions to ground the narrative in everyday finance operations.
Style
Horizontal, Cinematic, Clean
Industries
Banking
Background
Office
Context
TVC / TV Commercial
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