Wayne State University: Strong Is a Way
Date
Mar 2026
Description
Wayne State University’s 'Strong Is a Way' campaign positions the institution within the landscape of Detroit, utilizing a dynamic, live-action approach to capture the rhythm of campus life. Through a mix of aerial drone footage and intimate classroom scenes, the video illustrates the interplay between academic research, athletic participation, and community involvement. The execution relies on a cinematic aesthetic, featuring vibrant institutional green tones and bright, natural lighting to unify the university's diverse facilities. The project was developed by Doner, with production support provided by Unreasonable Studios.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Forest Green
Pure White
Medium Grey
Background
Aerial View
Context
Brand Film / Corporate Video
Associated creatives
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