Wallpaper Magazine

Sep 2026

For the September 2026 issue of Wallpaper Magazine, the editorial team has delivered a masterclass in modern visual storytelling with A New Persona, a project that redefines the intersection of high fashion and architectural design. By grounding the narrative in a polished, editorial aesthetic, the campaign leans into a sense of quiet luxury that feels both intimate and expansive. The creative team, anchored by photographers Antoine and Charlie alongside Liam Warwick and Steve Harnacke, captures a series of striking compositions that center on a cool, refined color palette. The work utilizes sophisticated soft light to define the sleek, modern interior setting, where subjects are placed against plush, curved furniture and reflective surfaces like blue tile coffee tables. This project thrives on a deliberate minimalism, drawing the viewer into a cinematic space where clothing and furniture become inseparable components of the same visual language. With fashion styling by Jason Hughes and an evocative set design by Tobias Blackmore, the imagery eschews clutter for an intentional, curated look. By blending editorial techniques with a structured corporate sensibility, the magazine successfully translates the essence of contemporary design culture into a singular, high-impact print experience that feels as much like an art installation as it does a traditional editorial cover feature.

Editorial, Cinematic, Corporate

Live-action Technique, Soft Light

Magazines, Media & Entertainment