W Magazine: W Magazine 2025 V1 Best Performances Issue: Flash Forward: All-In
Brand
Date
Mar 2025
Description
For the 2025 Best Performances Issue, W Magazine presents 'Flash Forward: All-In,' an editorial project documenting the behind-the-scenes reality of a professional fashion shoot. Photographed by Michella Bredahl, the imagery captures models including Lou Seriot, Lamich Kirabo, and Yura Romaniuk during candid moments on set. Working under the creative direction of Editor-in-Chief Sara Moonves and stylist Brian Molloy, the production leans into a documentary aesthetic. The visuals utilize natural light and a desaturated palette to highlight intricate garment textures, ranging from layered ruffles and sheer polka-dot tunics to floral prints, within a series of wood-paneled interior settings.
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