W Magazine
The Musicians Getting Gen Z Offline & Into the Crowd
May 2025
W Magazine spotlights the intersection of digital music culture and live performance in this editorial feature, "The Musicians Getting Gen Z Offline & Into the Crowd." Photographed by Molly Matalon, the portraits lean into a playful, theatrical aesthetic that contrasts with the subjects' contemporary musical output. The imagery utilizes a bright, clean editorial style across varied settings, ranging from retro-inspired red velvet stage motifs to pastel-hued sets adorned with whimsical geometric accents. Fashion editor Akeem Smith and hair stylist Amber Duarte define the visual identity of the shoot through curated, layered apparel and distinct styling that complements the narrative focus on emerging musical artists. The feature employs natural light to capture the candid energy of the duo, blending analogue film textures with sharp, intentional staging.
