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Man wearing sunglasses and plaid shirt carries a large transparent plastic bag filled with white mannequin heads outdoors.
Patrick Schwarzenegger in an off-white button-down shirt and pleated trousers posing against a golden elevator door.
Woman in a long floral patterned dress exiting through a grand doorway for W Magazine Small Screen Big Time project.
Man in a blue striped polo shirt talking on a smartphone outdoors at night for W Magazine
Aimee Lou Wood wearing a red ruffled top and matching hat against an urban street background for W Magazine
Man lying on cardboard under a truck beside a tire, wearing a white shirt and black shorts, reaching for a handbag.
Woman in a sequined green dress crouching on a city street at night next to metal scaffolding poles.
Black woman wearing a grey patterned dress seated on a bench next to a large red shoe prop with yellow tulips behind her
Aimee Lou Wood wearing a strapless beige dress on a city street next to a yellow taxi in a two-frame editorial diptych.
Woman in a vibrant red halter dress posing in front of a metal security gate at night
Man wearing sunglasses and plaid shirt carries a large transparent plastic bag filled with white mannequin heads outdoors.
Patrick Schwarzenegger in an off-white button-down shirt and pleated trousers posing against a golden elevator door.
Woman in a long floral patterned dress exiting through a grand doorway for W Magazine Small Screen Big Time project.

W Magazine Small Screen Big Time 2025

About

Small Screen Big Time is a fashion editorial feature for W Magazine that leans into candid, street-style reportage. Photographed by Daniel Arnold, the series captures a roster of actors including Aimee Lou Wood, Colman Domingo, and Sarah Jessica Parker within urban settings, utilizing sharp flash and chiaroscuro techniques to heighten the drama of the environment. Fashion direction by Allia Alliata di Montereale shapes the visual narrative, which juxtaposes high-fashion garments against gritty, everyday backdrops. Set designer Andy Harman introduces surreal, playful props into the scenes, bridging the gap between cinematic editorial polish and spontaneous street photography. The project relies on a mix of analogue film and direct flash to maintain a raw, tactile aesthetic.

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